InImpact: The Journal of Innovation Impact

Publisher Future Technology Press
Vol. 8 No. 2 KES Transactions on SDM II - Sustainable Design and Manufacturing 2015
Volume Editors KES International
Journal ISSN 2051-6002
Article TitleSustainable Business Model Innovation: The Cases of Patagonia Inc. and Bureo Skateboards
Primary AuthorFiona Stappmanns, University of Innsbruck, Austria
Pages 349 - 364
Article ID sdm15-078
Publication Date 02-May-16

A sustainable business model generates a competitive advantage through the incorporation of sustainability at the core of a company. Especially small and medium- sized companies have potential to promote this instrument as they are often seen as the origin of innovative spirit and also account for over 99% of the companies in the EU. This paper showcases and compares two firms, the outdoor clothing producer Patagonia and the sustainable start- up Bureo Skateboards, in regard to their application of sustainable business model innovation. The findings of the two case studies lead to the building of hypothesis regarding the differences between incumbents and start- ups in the development of sustainable business model innovation which can be tested in future research.


 View Paper
Remarks Paper presented at KES International Conference on Sustainable Design and Manufacturing, 12-14 April 2015
First date of publication in InImpact: 1 December 2015