InImpact: The Journal of Innovation Impact

Publisher Future Technology Press
Vol. 8 No. 2 KES Transactions on SDM II - Sustainable Design and Manufacturing 2015
Volume Editors KES International
Journal ISSN 2051-6002
Article TitleIncorporating Designing Thinking into Sustainable Business Modelling
Primary AuthorMartin Lehmann, University of Cambridge; Technical University of Berlin (Germany)
Other Author(s) Nancy Bocken; Jon Steingrimsson; Steve Evans
Pages 297 - 316
Article ID sdm15-033
Publication Date 02-May-16

Purpose: This paper includes design thinking in the sustainable business modelling process to improve the creative process of embedding sustainability into the value proposition. A new workshop process has been developed and tested. Design/methodology/approach: On the basis of literature reviews and expert interviews as well as an existing value mapping framework, a new workshop framework was developed. Subsequently, the framework was piloted and transferred into a workshop routine, which was then tested with student groups as well as a company. The results of these tests were analysed and the workshop framework consequently refined. Findings: A ‘value ideation process’ was developed for sustainable business modelling which comprises value ideation, value opportunity selection, and value proposition prototyping. Practical Implications: This workshop supports ideation, understanding, and communication of opportunities to enlarge the value proposition of businesses to comprise additional forms of value and include formerly unattended stakeholders. Originality/value: This workshop routine combines existing approaches of value mapping and Design Thinking in a novel way to assist companies in enhancing their value proposition in regard to the creation of positive value and the allowance for stakeholder interests.

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Remarks Paper presented at KES International Conference on Sustainable Design and Manufacturing, 12-14 April 2015
First date of publication in InImpact: 1 December 2015