InImpact: The Journal of Innovation Impact

Publisher Future Technology Press
Vol. 8 No. 2 KES Transactions on SDM II - Sustainable Design and Manufacturing 2015
Volume Editors KES International
Journal ISSN 2051-6002
Article TitleA Strategy Process for Early Stage Ventures to Develop Sustainable Value Opportunities
Primary AuthorNancy Bocken, University of Cambridge
Other Author(s) Padmakshi Rana; Nicky Athanassopoulou; Imoh Ilevbare; Robert Phaal
Pages 183 - 200
Article ID sdm15-006
Publication Date 02-May-16

A Strategy Process for Early Stage Ventures was developed as a 'light touch' workshop process to give early-stage ventures a quick way to improve their strategy and as a consequence, business resilience and sustainability. It consists of five tools to use sequentially: idea definition; idea prioritisation and selecting; value mapping; eco-ideation and roadmapping. This process helps organisations develop future-value opportunities taking into account sustainability. It can be run within one day and it is suited for time-constrained early ventures and larger firms who collaborate with technology ventures as part of their innovation and technology management processes. The tool has been used with eight case companies across different industries and was found to be helpful to identify and prioritise opportunities, and develop a viable business strategy by all participants.

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Remarks Paper presented at KES International Conference on Sustainable Design and Manufacturing, 12-14 April 2015
First date of publication in InImpact: 1 December 2015