InImpact: The Journal of Innovation Impact |
Publisher |
Future Technology Press |
Vol. 8 No. 2 |
KES Transactions on SDM II - Sustainable Design and Manufacturing 2015 |
Volume Editors |
KES International |
Journal ISSN |
2051-6002 |
|
Article Title | A Strategy Process for Early Stage Ventures to Develop Sustainable Value Opportunities |
Primary Author | Nancy Bocken, University of Cambridge |
Other Author(s) |
Padmakshi Rana; Nicky Athanassopoulou; Imoh Ilevbare; Robert Phaal
|
Pages |
183 - 200
|
Article ID |
sdm15-006 |
Publication Date |
02-May-16 |
Abstract | A Strategy Process for Early Stage Ventures was developed as a 'light touch' workshop process to give early-stage ventures a quick way to improve their strategy and as a consequence, business resilience and sustainability. It consists of five tools to use sequentially: idea definition; idea prioritisation and selecting; value mapping; eco-ideation and roadmapping. This process helps organisations develop future-value opportunities taking into account sustainability. It can be run within one day and it is suited for time-constrained early ventures and larger firms who collaborate with technology ventures as part of their innovation and technology management processes. The tool has been used with eight case companies across different industries and was found to be helpful to identify and prioritise opportunities, and develop a viable business strategy by all participants. |
| View Paper |
Remarks |
Paper presented at KES International Conference on Sustainable Design and Manufacturing, 12-14 April 2015
First date of publication in InImpact: 1 December 2015 |