InImpact: The Journal of Innovation Impact |
| Publisher |
Future Technology Press |
| Vol. 7 No. 2 |
KES Transactions on SDM I - Sustainable Design and Manufacturing 2014 |
| Volume Editors |
KES International |
| Journal ISSN |
2051-6002 |
| |
| Article Title | Unexpected Natural Disasters: Opportunity Utilization and Crisis Alleviation within a Development of Strategic Management Model |
| Primary Author | Raveekarn Aiemwongnukul, University of Leeds |
| Pages |
536 - 550
|
| Article ID |
sdm14-084 |
| Publication Date |
01-May-16 |
| Abstract | Abstract This paper presents a PhD research plan that aims to increase the knowledge of the changing industry and competitive environment during the impact of natural disasters and increase management capacities and techniques as a guideline. The available opportunity for improving and implementing firm’s strategies will be focused on minimizing the impact and determining a firm’s performance to survive any disruptive situation. Furthermore, this research will investigate the effect of natural disasters on a few firms’ performance on previous cases under changing industry conditions and competitive environment analysis and a firm’s strategy. As a firm’s strategy plays a vital role in a crisis situation, the organization survival depends on the decisions managers make. The research will use qualitative data collection by interviewing managers of selected industries in both in the proactive and reactive strategy, as well as quantitative methods through questionnaire survey for statistical generalization.
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| | View Paper |
