InImpact: The Journal of Innovation Impact

Publisher Future Technology Press
Vol. 7 No. 2 KES Transactions on SDM I - Sustainable Design and Manufacturing 2014
Volume Editors KES International
Journal ISSN 2051-6002
Article TitleUnexpected Natural Disasters: Opportunity Utilization and Crisis Alleviation within a Development of Strategic Management Model
Primary AuthorRaveekarn Aiemwongnukul, University of Leeds
Pages 536 - 550
Article ID sdm14-084
Publication Date 01-May-16
AbstractAbstract This paper presents a PhD research plan that aims to increase the knowledge of the changing industry and competitive environment during the impact of natural disasters and increase management capacities and techniques as a guideline. The available opportunity for improving and implementing firmís strategies will be focused on minimizing the impact and determining a firmís performance to survive any disruptive situation. Furthermore, this research will investigate the effect of natural disasters on a few firmsí performance on previous cases under changing industry conditions and competitive environment analysis and a firmís strategy. As a firmís strategy plays a vital role in a crisis situation, the organization survival depends on the decisions managers make. The research will use qualitative data collection by interviewing managers of selected industries in both in the proactive and reactive strategy, as well as quantitative methods through questionnaire survey for statistical generalization.

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