InImpact: The Journal of Innovation Impact

Publisher Future Technology Press
Vol. 7 No. 2 KES Transactions on SDM I - Sustainable Design and Manufacturing 2014
Volume Editors KES International
Journal ISSN 2051-6002
Article TitleHierarchy of Sustainable Design Factors within the Fast-Moving-Consumer-Goods sector
Primary AuthorCurie Park, Cranfield University
Other Author(s) Fiona Charnley; Simon Bolton; Steve Evans
Pages 148 - 161
Article ID sdm14-059
Publication Date 01-May-16
AbstractThe alarming rate of today’s environmental degradation shows that the business-as-usual is not sustainable. Thus sustainable design has emerged, as not only a thriving research area but also as a business imperative. However, few studies offer empirical evidence on the successful implementation of sustainable design to consumer products. This study identifies the influencing factors for successful implementation of sustainable design within the Fast-Moving-Consumer-Goods (FMCG) sector. The unit of the analysis is the front-end of the new product development (NPD) process. Two companies from Brazil and South Korea were selected for in-depth case studies representing different stages of the sustainability continuum respectively. A total of 14 interviews were conducted with different functions from management, design, marketing, and sustainability to R&D at high/ middle/ low level within the company hierarchy. The qualitative data analysis of the standardised questionnaire survey and simultaneous semi-structured interviews results are presented as a conceptual model of ‘Hierarchy of Eleven Sustainable Design Implementation Factors’.

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