InImpact: The Journal of Innovation Impact |
| Publisher |
Future Technology Press |
| Vol. 7 No. 2 |
KES Transactions on SDM I - Sustainable Design and Manufacturing 2014 |
| Volume Editors |
KES International |
| Journal ISSN |
2051-6002 |
| |
| Article Title | Hierarchy of Sustainable Design Factors within the Fast-Moving-Consumer-Goods sector |
| Primary Author | Curie Park, Cranfield University |
| Other Author(s) |
Fiona Charnley; Simon Bolton; Steve Evans
|
| Pages |
148 - 161
|
| Article ID |
sdm14-059 |
| Publication Date |
01-May-16 |
| Abstract | The alarming rate of todayÕs environmental degradation shows that the business-as-usual is not sustainable. Thus sustainable design has emerged, as not only a thriving research area but also as a business imperative. However, few studies offer empirical evidence on the successful implementation of sustainable design to consumer products. This study identifies the influencing factors for successful implementation of sustainable design within the Fast-Moving-Consumer-Goods (FMCG) sector. The unit of the analysis is the front-end of the new product development (NPD) process. Two companies from Brazil and South Korea were selected for in-depth case studies representing different stages of the sustainability continuum respectively. A total of 14 interviews were conducted with different functions from management, design, marketing, and sustainability to R&D at high/ middle/ low level within the company hierarchy. The qualitative data analysis of the standardised questionnaire survey and simultaneous semi-structured interviews results are presented as a conceptual model of ÔHierarchy of Eleven Sustainable Design Implementation FactorsÕ.
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