This case study will highlight an example of breaching the virtual wall separating the worlds of the university and business through a pilot graduate internship programme at the University of Greenwich with 52 Graduate Interns and 34 SMEs during 2012/13. It debates the merits of graduate internship programmes from both intern and business perspectives and reports the findings from the University of Greenwich Project which involved a series of training courses to equip interns with specific skills of market research, competitor analysis and social media marketing to provide added value projects to the SME network.