InImpact: The Journal of Innovation Impact

Publisher Future Technology Press
Vol. 5 No. 1 Innovation through Knowledge Transfer 2013
Volume Editors KES International
Journal ISSN 2051-6002
Article TitleA Prototype Model for Mini-Knowledge Transfer Delivered Through a Graduate Internship Programme
Primary AuthorJerry Allen, University of Greenwich, UK
Other Author(s) Victor Newman
Pages 157 - 162
Article ID inkt13-013
Publication Date 21-Oct-13

This case study will highlight an example of breaching the virtual wall separating the worlds of the university and business through a pilot graduate internship programme at the University of Greenwich with 52 Graduate Interns and 34 SMEs during 2012/13. It debates the merits of graduate internship programmes from both intern and business perspectives and reports the findings from the University of Greenwich Project which involved a series of training courses to equip interns with specific skills of market research, competitor analysis and social media marketing to provide added value projects to the SME network.

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