InImpact: The Journal of Innovation Impact |
Publisher |
Future Technology Press |
Vol. 5 No. 1 |
Innovation through Knowledge Transfer 2013 |
Volume Editors |
KES International |
Journal ISSN |
2051-6002 |
|
Article Title | Client Relationship Management - A mechanism for more effective Knowledge Transfer? |
Primary Author | Jonathan Gorst, Sheffield Hallam University |
Other Author(s) |
Suzanne Cass
|
Pages |
136 - 145
|
Article ID |
inkt13-019 |
Publication Date |
21-Oct-13 |
Abstract | This paper describes the journey to date of Sheffield Business School in implementing a Client Relationship Management System and whether it is an effective method of managing Knowledge Transfer relationships. The paper will take the reader from the conception of a pilot study within the Business School, through to the benefits that are starting to be realised. The overall focus of the pilot project has been to change how people work and operate, rather than focusing on the technology that allows it to happen]. Therefore the underlying driver of the project is to move the Business School to a CRM approach of working with its clients. |
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