InImpact: The Journal of Innovation Impact

Publisher Future Technology Press
Vol. 5 No. 1 Innovation through Knowledge Transfer 2013
Volume Editors KES International
Journal ISSN 2051-6002
 
Article TitleClient Relationship Management - A mechanism for more effective Knowledge Transfer?
Primary AuthorJonathan Gorst, Sheffield Hallam University
Other Author(s) Suzanne Cass
Pages 136 - 145
Article ID inkt13-019
Publication Date 21-Oct-13
Abstract

This paper describes the journey to date of Sheffield Business School in implementing a Client Relationship Management System and whether it is an effective method of managing Knowledge Transfer relationships. The paper will take the reader from the conception of a pilot study within the Business School, through to the benefits that are starting to be realised. The overall focus of the pilot project has been to change how people work and operate, rather than focusing on the technology that allows it to happen]. Therefore the underlying driver of the project is to move the Business School to a CRM approach of working with its clients.

 View Paper