Medical Imaging is a technology-driven field that spans across many medical specialties. The surge to provide physicists with sight and insight about the human anatomy, physiology, and diseases is a powerful stimulant for continuous innovation through multidisciplinary collaboration. Challenges, ideas and talents are all over the place. Unfortunately, market reality shows that innovation is still largely dictated by OEMs, and the alternative 'open' pathways mostly remain confined inside the clusters in which they have been created. The IT revolution in healthcare has given opportunities for new approaches. In particular, by using Cloud Technology to build a network-centric ecosystem, Biotronics3D is aiming to shift innovation in Diagnostic Imaging from 'business-centric' to 'creative problem-solving' solutions, designed by and for the community. Our experience of using Network-Centric Innovation models has so far shown some promising results, not only in delivering clinical applications, but also and mostly in the value of collaborative creation to stimulate and generate true novelty.