Advances in Smart Systems Research

Publisher Future Technology Publications
Vol. 6 No. 1 Workshop Papers from KES Smart Digital Futures 2017
Journal ISSN 2050-8662
 
Article TitleDoes the device matter? Differences between the behaviour of e-shoppers using smartphones, tablets and desktops.
Primary AuthorAndrzej Szymkowiak, Poznan University of Economics and Business
Other Author(s) Bartłomiej Pierański
Pages 1 - 12
Article ID ams17-038
Publication Date 15-Oct-17
AbstractThe aim of this paper is to show changes in the ways various technologies are used in the process of purchasing products online. The pa-per presents a comparative analysis of the buying behaviour of consumers depending on the devices they use; namely desktop computers, tablets and smartphones. The findings of the study point to significant differences in behaviour, and consequently to the need for conducting separate analyses for tablet and smartphone users as opposed to the users of desktop computers.
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